What's the Deal With Achievements and Trophies?

I’ve been a gamer ever since I was about knee-high to a grasshopper. I remember our local video shop in East Ham, England renting out VHS tapes when one day it got in arcades. The flashing lights of the Space Invaders sit down cabinet and the marquee and cabinet art of Pac-Man are ingrained in my mind; I was mesmerised by this new world and have been ever since. What appealed to me, beyond the art and flashing lights, was the promise of mastery. The first few 10p coins would go in and I’d die quickly, get myself stuck in a corner or get blasted in a blink of an eye. However, with practise and perseverance I’d get better and make progress. I played for fun, knowing that there were no rewards or trophies but just for the sheer joy of it.

Nowadays, whilst progressing through a game I’m bombarded with ‘Achievements’ that mean very little. Fine, some show progress through a game and that in itself is a reward but the lack of purpose of trophies seems like a missed opportunity. It seems to me like there was something grander planned but then it devolved into a simple trophy progress bar instead, a tick list of busywork.

I loved Assassins Creed II but the feather collecting was a pain in the ass!

The pointlessness of trophies has turned me off to ‘Achievements’ and it’s vacuousness. Most egregious for me was the feather collecting in Assassins Creed II, and I loved that game.

I know that game designers build these in to prolong play of their game, but at a time when streaming services, movies, music, books etc are available to us and we are living through a real golden age of television I find some ‘Achievements’ aggravating and time consuming. I'm a bit of a completist and once I start a game it is very rare for me to not finish it but I’ve never ‘Platinum-ed’ (100%) a game since the trophy system came into place and have no interest to as often it means little more than collecting random doodads. I know some games gate content until certain trophies are achieved but this is rare in most titles.

What if with certain trophies you got digital rewards, such as OSTs, avatars, themes and maybe discounts? I’m not some old man shouting at the moon but do feel that the games industry is missing a trick here. So, what do you think? Let me know!