Clothes, in both the real and virtual worlds, are far more than just fabric and pixels. They are a powerful tool for self-expression, a way to enhance a narrative and a means to deepen player engagement. Just as many people find joy in experimenting with their real-world wardrobe, a deep satisfaction comes from tailoring an in-game appearance.
In an era where personal branding extends even to our digital footprints, the ability to customize an avatar's attire becomes increasingly significant. Why settle for bland when you can craft a character that truly reflects your personality, your mood or even an aspirational version of yourself? This freedom is particularly potent in games where you'll be spending tens, if not hundreds of hours with your virtual counterpart. Your avatar becomes an extension of you, and their clothing is a primary means of communicating their—and your—identity within the game world.
This resonates deeply with my own journey; after years of ‘milquetoast’ choices for my in-game characters, I've recently embraced creating unique and exciting avatars, recognizing that if I'm going to spend hours with them, they might as well be fun. While some games, like Expedition 33, offer purely cosmetic customization, others demonstrate how clothing can be intrinsically linked to gameplay and progression. Take the Princess Peach Showtime! example; each costume change not only looks adorable but also directly alters Peach's abilities, adding an exciting layer to the gameplay that my daughters and I eagerly anticipate. Similarly, games like the Soulsbourne series show how new outfits can serve as: rewards for achievements (unlocking exclusive attire for completing challenges), storytelling devices (denoting allegiance, class or foreshadowing events), player expression of lore (deepening immersion through authentic choices) and social signifiers (indicating dedication, wealth or participation in events in multiplayer games).
The act of ‘dressing up’ an avatar taps into several psychological desires. It's a low-stakes environment to experiment with identity, much like my university days marked a significant shift in my real-world fashion.
In my formative years, I prioritized fitting in, but a friend's observation that my clothes (Farah trousers before they were cool again and Bill Cosby jumpers before they became problematic by proxy) didn't represent me spurred a more experimental approach. This continued into my university and teaching career, where I embraced curated, louder pieces from T. K. Maxx combined with fewer but better quality everyday pieces, so much so that my wife-to-be jokingly called me Malvolio, after Shakespeare's famously flamboyant character.
Virtual spaces offer a liberating canvas for sartorial expression without the fear of judgment that can accompany real-life fashion choices. It allows for a playful breaking of inhibitions which seems to have come to the fore post-pandemic. However, embracing your ‘true’ self in an increasingly always-online world, dressing in a way that truly marks you out, can feel like a seditious act, especially when an unwillingly filmed clip or photo can go viral and publicly shame you. However, within games, it's safe to be Malvolio, if you so choose, without that risk.
I bought these books in my late teens and the fearless Harajuku fashion blew me away and made me want to be brave with my dress sense.
It's truly great to witness people embrace dressing how they want online, not harming anyone but simply expressing themselves. The continued evolution of gaming will undoubtedly see even more sophisticated and integrated systems for clothing and customization, enhancing the already rich tapestry of digital self-expression and I’m all in!
LINK- Japan: My Journey to the East
LINK- The Future Starts Here: An Optimistic Guide to What Comes Next- Book Review
LINK- Nintendo: My One True Gaming Constant